It all began with an online search for a product testing job, which led to Facebook groups, often called "Amazon reviews" or similar. There, faceless vendors or ones with stock photo avatars offered him an array of products, from headphones to cameras, promising a full refund if he bought them and left a positive review. composite for piece on the market in fake reviews One broker's advert suggests that for every one-star review a product gets, "you need five new 5-star reviews just to average out 4.5 stars. If you want to average out 5 stars, you need 15 new 5-star reviews." They offer services to the UK and the US, among a plethora of other countries, adding that their service is manual, with no bots, and they will even upload photographs to "make it look legit". In the face of this widespread and long-running threat to consumer confidence, the authorities are hitting back. The UK government is tabling its long awaited digital markets, competition and consumer bill in parliament on Tuesday, which will make it illegal to pay someone to write a fake review; to offer to submit, commission or facilitate one; and to host a review without taking steps to check it is real. It follows a similar legal ban passed in Ireland last year. He adds: "I am talking to around 10 to 12 review brokers right now and each one sends a list of 100 items and there is some crossover but not much, so I have got 3,000 different item options I can pick from ... Very often they will be under-reviewed products with less than 1,000 ratings. The reviews I give help bump them up the algorithm so they are more prominent. "Because it's coming directly from China to you ... it could just be a product which costs them very little. If it gets their store in the right algorithm it can be incredibly profitable for these businesses." A spokesperson said: "When we detect fake reviews, we remove them and take appropriate action against those responsible, including through litigation in the UK and abroad. Last year we shut down some of the largest fake review brokers and sued more than 10,000 Facebook group administrators. In the last few weeks we also launched fresh legal actions against more than 20 websites, some of which targeted our UK store." Google said its policies "clearly state reviews must be based on real experiences, and when we find policy violations, we take swift action ranging from content removal to account suspension and even litigation. We catch the vast majority of policy-violating reviews before they're ever seen."
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