Fake reviews and inflated ratings are still a problem for Amazon Sellers are taking advantage of the online-shopping frenzy, using old and new methods to boost ratings on products AFP In other words, flooding the zone with legitimate reviews could technically drown out the fakes. One-tap ratings, launched in the fall of 2019, allow customers to submit a star rating without accompanying text. The problem? "You can't see the customer's reasoning, or determine whether it might be a paid review," Mr. Noonan said. He found instances of potential manipulation: One pair of earbuds had over 5,000 five-star ratings and zero written reviews. In early 2020, Amazon began including global ratings, which appear lower down the page and feature reviews from countries such as Canada, the United Kingdom and Japan. While the reviews might be legitimate, I found multiple listings with ratings for completely different products. A $46 USB flash drive included U.K. reviews for a screen protector, and a $20 digital meat thermometer with over 2,000 ratings featured reviews for "plasters"-British for bandages. One listing for hair clippers had amassed over 23,000 ratings, including reviews, in French and German, for a TV mount. Some sellers track down customers who leave negative feedback on listings. Last December, Ben Hendin of Tulsa, Okla., gave two stars to an unsatisfactory finger brace. The seller sent multiple messages to his personal email, escalating monetary incentives to delete the review, from $10 to finally $40. Amazon doesn't give sellers customer email addresses. When Mr. Hendin asked how the seller got his, the reply read, "Boss found it through social software search for names." This story has been published from a wire agency feed without modifications to the text
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