Online reviews are more important for businesses today than ever before. As of 2020, less than half of consumers surveyed - only about 48% - would be willing to use a business with a rating below four stars. In fact, about 12% would be unwilling to use a business with a rating below a perfect five stars. Meanwhile, 94% of consumers said they were "more likely to use a business" that had positive reviews in 2020, up from 91% of consumers in 2019. Aligning with this trend, 79% of consumers now "trust online reviews as much as personal recommendations from friends or family," up from 76% the previous year. The bottom line? Consumers trust online reviews - and they don't trust brands with poor ratings. (After all, when was the last time you were enticed by a gadget or restaurant that only had a 3-star rating?) On the flipside, positive reviews can help attract business, build trust in your brand, and, as our blog has discussed in the past, even help boost your local Google rankings (as confirmed by Google here). Reviews can also shed light on ways that you can improve the customer experience, providing actionable insights that can help your business thrive well into the future. While different surveys provide different stats, the data always paints the same picture: good reviews are essential for good business. The question is, how do you get good reviews? online reputation management 1: Google, Yelp, and Facebook All Prohibit Fake Reviews Yelp, for example, utilizes five different types of "Consumer Alerts," which warn users about accounts that have engaged in harmful, suspicious, or prohibited conduct. Yelp uses the "Compensated Activity Alert" (pictured below) specifically to indicate when businesses have paid for good reviews, with its Support Center explaining, "We place a Compensated Activity Alert on business pages when we receive evidence that someone is purchasing reviews. This alert will generally be removed from the business page after 90 days if the offending behavior stops." Facebook, Yelp, and Google are only the tip of the iceberg. When it comes to penalties, the Federal Trade Commission may be your bigger concern. Discover why Qebot, V Digital Services, 411 Locals Business Services, and other agencies trust Shout About Us for review response, generation, and management. Contact us online to get started and move your agency or brand forward today.
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