Amazon sues admins from 10,000 Facebook groups over fake reviews If the reviews of the last completely necessary and not at all superfluous thing you bought on Amazon looked like so much copypasta, there's a good reason: Fake reviews abound and people are getting paid to post them. The company named one group, "Amazon Product Review," which boasted more than 40,000 members until Facebook removed it earlier in 2022. That one evaded detection through the time-honored, AI-eluding strategy of swapping a few letters around in phrases that would get it busted. Amazon says that it will leverage the discovery process to "identify bad actors and remove fake reviews commissioned by these fraudsters that haven't already been detected by Amazon's advanced technology, expert investigators and continuous monitoring." The monitoring might be continuous but it's clear that thousands and thousands of illegitimate reviews push products across the online retailer's massive digital storefront every day, all around the world. And regulators are taking notice - something that's bound to light a little fire under everyone's favorite online shopping monolith. Amazon has been plagued with reviews that artificially boost product ratings for years. A Washington Post investigation back in 2018 found that obviously fake reviews dominated some product categories, including bluetooth headphones and health supplements. At the time the Post found a thriving cottage industry selling fake reviews on Facebook. Sellers court Amazon shoppers on Facebook across "dozens of networks, including Amazon Review Club and Amazon Reviewers Group, to give glowing feedback in exchange for money or other compensation," according to the Post. Amazon said that it reported more than 1,000 review-selling groups to social media platforms in the first quarter of 2021 - up threefold from the same period the prior year. Whether that speaks to the prevalence of fake reviews or the online retailer taking the issue more seriously isn't clear, but the company was keen to pass the blame onto social media companies for their lax enforcement of those groups when they violate platform rules.
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